Vita Coco Coconut Water, 11.2-Ounce Containers

Vita Coco is 100% pure coconut water with natural fruit purees. With five essential electrolytes, more potassium than a banana, low acidity, no fat, no sugar added, and no cholesterol, Vita Coco is the natural, refreshing way to hydrate and replenish. Read on to discover the amazing properties of coconut water. Vita Coco captures the taste of the tropics In 85 tropical countries, millions of people drink coconut water straight from the coconut. Many tell us Vita Coco tastes "just like sticking a straw in a coconut." Enjoy Vita Coco anytime and everywhere Our unique processing and packaging system captures and retains the exotic flavor and nutritional benefits of coconut water for 12 months so you can enjoy Vita Coco anytime and everywhere.
Truth in advertising, I had fresh coconut water a couple of times in Hawaii, but am not a regular consumer. I bought some of this based on an Amazon promotion during August. I find the product a bit more refreshing than water when I'm dehydrated, but not something that is terribly appealing. I'll finish off my two cases by drinking it after heavy exercise sessions, and won't re-order. The type with pineapple added is a bit more enjoyable than the "straight" product, but not enough so that I'll order more at the price. If you have experience with coconut water and like it, you may like this very well, but I predict most will think it is "okay" and nothing more.

Neutrogena Healthy Skin Rejuvenator

After using the Skin Rejuvenator for several days, I have to say I love the feel and look of my skin...it feels tight, smooth and appears glowing and healthy. I was amazed at the ease of use of this product. You simply install the batteries (had a little trouble getting the cover off the back) clip on the attachment head, and stick a rejuvenating pad on the attachment. Simple!! I've been using mine in the shower...apply a little water to the pad, and massage my face and neck for several min., concentrating on the areas I feel need it most. It suggests focusing on problems areas for 1-2 min...for me this won't work, as my skin is really sensitive, and the abrasion is too much, so I just focus on those areas for about 20-30 seconds before moving on. The skin abound my mouth was fairly sensitive the first time I used it, but after figuring out what works for me, I can't begin to tell you how awesome this product is!! For the price, there is NO WAY to beat it. I have tried peels, other 'rejuvenators', exfoliants...and this is by far the best product I've run across yet. I'm not sure what the additional pads run, but you bet it's worth it!! Don't miss this inexpensive "trip to the spa!"

Mayo Clinic Guide to a Healthy Pregnancy

From Publishers WeeklyWould-be mothers looking for precise, accurate information from a reputable source will appreciate this mammoth pregnancy guide from the celebrated Mayo Clinic. The volume actually provides much more information than most parents will need: week by week accounts of the baby’s development, entries on how pregnancy can be affected by dozens of previous health conditions (such as HIV and diabetes), self-care tips for side effects like nausea and back pain, sidebars that explain the difference between identical and fraternal twins, etc. But the book contains at least one feature that most pregnant women will find indispensable: charts that indicate how to handle "troublesome signs and symptoms" during each three week period. For example, if a woman has slight spotting during the first four weeks of pregnancy, the chart tells her to notify a doctor during her next hospital visit. But if she has any bleeding at all during weeks 29 to 32, the chart indicates that she should tell her doctor immediately. Another stellar feature is the book’s even-handed series of "decision guides," which help parents make those hard (and even guilt-inducing) choices about breastfeeding, circumcision and whether or not to go back to work. Some parents may find the book’s cool, no-nonsense tone intimidating, or even scary, but when deciding what to do about mid-term cramps or pain, most readers will find great reassurance this volume’s carefully vetted facts. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. Total Health...clear and compassionate answers to many of the questions and decisions that parents often encounter.

Neutrogena Healthy Skin Rejuvenator

This ultimate anti-aging power treatment couldn't be simpler to use. Packed with ultra-fine crystals and mild purifiers, the single-use rejuvenating puffs attach to the attachment head with the blue side facing up. Secure puffs to the head by pressing with your thumb and then wet them thoroughly. Once you snap the attachment head to the system applicator, you're ready to massage each facial area for one to two minutes.
The massaging micro-vibrations boost microcirculation and oxygenation for increased radiance, while surface stimulation increases cell turnover. When you're done, fully rinse your face and dispose of the puff, but be sure to keep the attachment head.
More Effective Than Professional TreatmentsDermatologist clinical studies have shown the Neutrogena Healthy Skin Rejuvenator helps reduce multiple signs of aging. In addition to helping maintain softer and firmer skin, it decreases pore size, wrinkles, and age spots. Gentle enough to use up to three times a week, this system is more effective than professional microdermabrasion because it allows you to continually build on the benefits of your last treatment. The battery-powered applicator requires two AA batteries

Clif Bar Energy Bars, Variety Pack of Chocolate Chip, Crunchy Peanut Butter, and Chocolate Chip Peanut Crunch, 2.4-Ounce Bars

8 Crunchy peanut butter; 8 chocolate chip peanut butter; 8 oatmeal raisin walnut (now contains 8 chocolate chip instead of 8 oatmeal raisin walnut). Made with organic oats and soybeans. High in protein; no trans fats; 23 vitamins & minerals. Nutrition for sustained energy. Clif Bar supports organizations that address environmental, health and social issues. Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada mountains. In 1990, I lived in a garage with my dog, skis, climbing gear, bicycle and two trumpets. The inspiration to create an energy bar occurred during a day-long, 175-mile ride with my buddy, Jay. We'd been gnawing on some other energy bars. Suddenly, despite my hunger, I couldn't take another bite. That's the moment I now call the epiphany. Two years later, after countless hours in Mom's kitchen, Clif Bar became a reality. And the mission to create a better-tasting energy bar was accomplished. Thanks, Mom! Clif Bar has grown since 1990, and still the spirit of adventure that began on that ride continues to thrive each day. As the company evolves, we face many choices, yet we always do our best to take care of our people, our community and our environment. - Gary, owner of Clif Bar. We source ingredients which do not contain wheat, dairy and are not genetically engineered. 70% Organic ingredients; certified organic by QAI.

Healthy Aging: A Lifelong Guide to Your Physical and Spiritual Well-Being [BARGAIN PRICE]

Dr. Weil has raised dispensing health advice to an art form. Instead of making his audience feel inadequate or guilty about bad habits, he seems to subconsciously convince readers to do better merely by presenting health facts in a non-threatening way. Healthy Aging is his most scientifically technical book yet (you'll learn all about enzymes like telomerase and cell division and the chemistry behind phytonutrients like indole-3-carbinol, and the connection between cancer and other degenerative diseases like diabetes) yet by far his most fascinating. His main mission here is to recommend "aging gracefully," which he considers accepting the process instead of fighting it. As the director of the country's leading integrative-medicine clinic (combining the best of traditional and alternative worlds), of course he disses Botox and the slew of $100-a-jar face creams out there. It's also no surprise that he focuses on proper nutrition, moderate exercise, and meditation and rest among his "12-point program for healthy aging." (Triathletes and exercise addicts should take special note of the research linking excessive exercise and ALS, or amyotrophic lateral sclerosis.) He occasionally references his earlier works, including 8 Weeks to Optimum Health. But the most eye-opening sections are those that discuss the spirituality of aging and its emotional aspects. "Aging can bring frailty and suffering, but it can also bring depth and richness of experience, complexity of being, serenity, wisdom, and its own kind of power and grace," he writes. At 63, Weil is still a bit shy of senior status, but is aging well indeed, with the legacy of his late 93-year-old mother (who’s touchingly eulogized by Weil in this book) to guide him.--Erica Jorgensen

More Healthy Homestyle Cooking: Family Favorites You'll Make Again And Again (Paperback)

From Publishers WeeklyIn this follow-up to her 1994 bestseller Healthy Homestyle Cooking, Tribole continues to teach readers how to lighten up a varied assortment of family-pleasing dishes by using a smart collection of replacement ingredients and a refreshing dash of common sense. Don't cut out the mascarpone and cocoa so essential for tiramisu, she urges; pair them with fat-free cream cheese and sponge cake, swirled with frozen light whipped topping. Appetizers, entr?es, "fixings," desserts and baked goods have all been revamped the Tribole way, and she tells exactly how she did it in two information-packed introductory chapters (one featuring helpful "conversion" chartsAchange coconut flakes to coconut extract and save 337 calories!). Each recipe has a "nutritional scorecard" totaling fat and calories before and after; tricks for making changes (such as using fruit puree for shortening in cakes); and a complete nutritional analysis. Some selections are naturally light and easyABroiled Sole with Olive Topping or Portobello Pizzas (the caps serve as "crusts"). Others, like Chicken Kiev, demand more tinkering. If the goal is to have your Cheesy Green Enchiladas and eat them, too, then Tribole's methods will be great weapons in the battle against the bulge. (Oct.) Copyright 2000 Reed Business Information, Inc.

From Library JournalTribole is the author of Shape magazine's "Recipe Makeovers" column (but only one of these recipes appeared there), and her first Healthy Homestyle Cooking title has sold more than a million copies. For each recipe, she gives a "Nutrition Scorecard" listing calories and fat before and after her low-fat, low-calorie, low-cholesterol, high-fiber makeover. Many of the recipes are somewhat old-fashionedDOrange-Pineapple Fluff Gelatin, Chicken Kiev (though now stuffed with light Muenster cheese instead of herbed butter), Creamed Tuna on ToastDand the low-fat/no-fat substitutions make others seem like a shadow of their former selves. Obviously, however, there will be a good deal of demand. Copyright 2000 Reed Business Information, Inc.

Healthy Cooking for Two (or Just You): Low-Fat Recipes with Half the Fuss and Double the Taste (Paperback)

Review
"At last...a cookbook for us! Plenty of reliable, effortless main dishes."--Catherine Houck, Dieter's Notebook columnist, Cosmopolitan magazine"An especially good book for beginning cooks, empty-nesters and health-oriented small families. This is the book to buy."--Colleen Pierre, R.D., Nutrition columnist, Baltimore Sun"Frances Price's down-to-earth style makes her one of the best recipe developers I know. I would prepare any recipe the first time for company and be confident it would be a success."--Ginger Johnston, FOODday Editor, The OregonianBook Description* More than 200 creative, low-fat recipes for today's smaller households* Unique two-column recipe format for hassle-free preparation* Tips on shopping for one or two, and streamlining your kitchen* Full nutrient analysis with every recipe* Special chapter of delicious, no-fuss menus* Plenty of 30-minute recipes-- plus meatless meals, divine desserts, tip-packed boxes and more

Make-Up : Fresh Ideas for Fantastic Looks (Spiral-bound)

All the information you need toput your best face forward
From skin care basics to fresh, exciting looks, make-up provides clear, expert advice in a practical, easy-to-use format, inspiring you to dream, dare, and dazzle.
Fold-out how-to spreads offer naturally luscious looks, from muted mattes to shimmery sparkles, plus make-up fundamentals, from lips to lashes
Professional tips on techniques and tools, coupled with The Body Shop's wealth of skin care expertise, show how to let your natural beauty shine
Beginning in 1976 with one small shop offering hand-mixed nature-based skin and hair care products, The Body Shop has grown to become the global leader in face and body care, offering earth-friendly products and authoritive information about wellbeing. About the AuthorAuthor Bernadine Bibiano is an international make-up artist based in San Fransico whose designs have appeared in many publications including Gear, Harper's Bazaar, and Mademoiselle.

Eating For Beauty (Paperback)

Book DescriptionIn Eating For Beauty, author David Wolfe, one of America’s foremost nutrition experts, describes how to cleanse, nourish and beautify by utilizing the benefits of a fresh-food diet. The lessons contained within this book can be applied to improve one’s appearance, vitality, and health. This book is about how to become more beautiful, not just maintain beauty or even how to slow the aging process. It is about rejuvenation at the deepest level, and the enjoyment of life.This book contains the key for creating beauty within oneself through diet and other complementary factors. Though it explores the role of yoga, beauty sleep, and the psychology of beauty, this book is primarily about the way to eat for beauty. The Beauty Diet is based on principles of raw nourishment–representing the cutting edge nutritional science. With scientific explanations of the human body’s chemical reactions to various elements of nutrition, physical activity and sleep, this book provides a guide for how to reach your potential for beauty. More than 30 gourmet “beauty recipes” and in-depth descriptions of beneficial foods help to steer beauty-seekers down the path of aesthetic enlightenment. The magical, beautifying secrets held within this book will help the human race reclaim one of its most divine attributes: beauty, inside and out. About the AuthorConsidered the world’s leading authority on raw-food nutrition, David Wolfe is the author of the best-selling book The Sunfood Diet Success System. He conducts 70 to 80 health lectures and seminars each year in the United States, Canada, Europe and the South Pacific, and hosts at least five health, healing, and beauty retreats each year at various retreat centers around the world.Wolfe is the middle son of two medical doctors, and has an extensive educational background, which gives him a unique perspective in the health field. He holds degrees in mechanical and environmental engineering, and in political science. He has studied at many institutions, including Oxford University. He concluded his formal education by receiving a Juris Doctor in Law from the University of San Diego.In addition to his action-packed schedule, Wolfe is currently completing several new books and playing the drums in his all-raw rock and roll group—The Healing Waters Band. His favorite hobbies include hiking, yoga, nature adventures, surfing, writing poetry, and spending time with loved ones.

Sephora Piiink So Belle Multi-Use Make Up Palette

What it is:A two-tiered palette for eyes, face, and lips, plus all the tools you need to put together endless looks.What else you need to know: Some of life's sweetest treats are pink - bubblegum, cotton candy, and cupcakes to name a few. Sephora Piiink celebrates beauty and fashion with a hip, young spirit. Sparkling colors for eyes and lips, stylish accessories, and super cool packaging - what more can a girl ask for? Based on Sephora's best selling Blockbuster Palette, this fuchsia case opens to reveal a mirrored palette loaded with twelve eyeshadows, seven lip glosses, four cheek colors, and a jet black mascara, plus a double-ended foam applicator for eyes, a blush brush, and a lip brush.*For a complete shade listing, see below.

Eye Candy: 50 Easy Makeup Looks for Glam Lids and Luscious Lashes (Paperback)

Book Description
"I love those colorful, glamorous eyes I see in magazines and in movies," you say. "They tempt me, they torment me! It all looks so simple--but when I try it, I look like one of the undead. Help me!" No problem, honey, because Eye Candy is here. In this handy new book, acclaimed makeup artist Linda Mason reveals the secrets of eye makeup with fifty hot looks. Each selection, from everyday to night-on-the-town, is presented so simply, so clearly, that anyone can have fabulous eyes in just a few steps. For each look, Mason provides a straightforward list of what’s needed, a diagram showing what to put where, and a palette for finding the right colors in a personal makeup collection or a cosmetics aisle. Did anyone ever tell you you have beautiful eyes? Now everyone will tell you you have beautiful eyes--thanks to Eye Candy!About the Author


Linda Mason, a professional makeup artist for more than two decades, is the author of the top-selling Teen Makeup and Makeup: The Art of Beauty. Her clients include music and movie stars, photographers, art directors, and fashion designers. She lives in New York City.

Making Faces

Book DescriptionIn Making Faces, Kevyn Aucoin, North Americas preeminent makeup artist, shares his secrets, explaining not only the basics of makeup application and technique but also how to use those fundamentals (sometimes in unconventional ways) to create a wide range of different looks. Making Faces features step-by-step directions, instructional full-colour sketches, and a gallery of noncelebrity transformations, as well as fabulous images of stars and supermodels as youve never seen them before.Lush and enticing, Making Faces satisfies on many levels: extraordinary photography, surprising makeup looks on A-list celebrities (Julia Roberts, Demi Moore, Courtney Love), and recipes for doing it yourself. Mirabella Kevyn Aucoins new beauty bible is the Genesis, Chronicles, and Revelations of makeup. Allure Kevie isnt a makeup man, hes a magician. He creates an atmosphere of beauty mixed with magic. Cher Kevyns progression of work over the years has elevated makeup to an art form. Tina Turner Kevyn enables each and every one of us to play the character we want to play, be the person we want to be, and most important, feel the best that we can feel about ourselves. Drew Barrymore

About the Author"Kevyn Aucoin's faces appear in editorial features, fashion shows, music videos, and advertising campaigns as well as on the covers of virtually every major magazine, and he's be e Ad a guest on many television programs, including Oprah, the Today show, Good Morning America, VH-I's Fashion Television, MTV's House of Style and Entertainment Tonight. His client roster reads like a Who's Who of the entertainment world's elite: This list includes all of the women who appear in this book, as well as Sharon Stone, Whitney Houston, Linda Evangelista, Mary Tyler Moore, Cindy Crawford, Elizabeth Hurley and Bette Midler, among many, many others. Along with the numerous accolades he has received is a special award from the CFDA (Council of Fashion Designers of America), the first and only time such an honor has been bestowed on a makeup artist. The author of the bestselling book The Art of Makeup, he resides in New York City." --This text refers to the

Treatment Options for Vitiligo

I. Repigmentation Therapy

A. Topical Corticosteroid
Corticosteroid creams or ointments of varying strengths may be prescribed for the treatment of vitiligo. The strength of the cream or ointment is determined by the age of the patient as well as the location of the lesion(s). For example, lower strength corticosteroids are used in children whereas higher strength corticosteroids are prescribed in adults. In addition, when ultra-potent corticosteroids such as Temovate are prescribed, limited areas of involvement are treated. Chronic use of potent topical corticosteroids may result in atrophy (thinning) of the skin. This is manifested by telangiectasias (broken blood vessels) and a transparent appearance to the skin. Therefore, both the patient and the physician must check areas of application for hese signs. If irritation is noted following the use of any of these creams, they should be discontinued and you should notify our office.

B. Topical PUVA
An ointment containing 8-methoxypsoralen (a light sensitizing agent) is plied to areas of vitiligo 30 minutes prior to ultraviolet A exposure. The ointments applied at the light treatment center by a nurse. We do not allow patients to apply this ointment on their own at home. Topical PUA is used primarily in children or individuals with limited areas of involvement.
We cover the normal surrounding skin with a sunscreen so as to minimize the development of increased pigmentation in this area. Topical psoralen can be rather phototoxic and for that reason, we start at very low doses of ultraviolet A. Compared to oral PUVA, patients treated with topical PUVA have an increased risk of developing erythema and occasionally blisters in the area of treatment. The treatment period may vary from 6-18 months, and we check for evidence of repigmentation, either at the edge of the lesion or around air follicles within the lesion. This type of response is usually seen by 24 treatments. Following the topical use of psoralen at the light treatment center one must wash the area with soap and water and then apply sunscreen to the vitiligo. Sun exposure is avoided for the next 24 hours. Please note that it is recommended that all areas of vitiligo exposed to the sun be covered with sunscreen at all times, not just following light treatments.

C. Oral PUVA
In oral PUVA, one takes a light sensitizing oral medication Oxsoralen-Ultra, and occasionally Trisoralen). Approximately 1 and _ hours following the ingestion of the medication, the patient undergoes exposure to ultraviolet A light. The exposure to ultraviolet light is done in a light treatment center and we recommend that treatment be done twice a week. Treatment time varies from 6-18 months. Small lesions (the size of a nickel) may repigment within 6 months, but larger lesions require longer periods of time. If a light pink color develops in the areas of vitiligo following PUVA treatment, we would like to see evidence of repigmentation by 24 treatments. Repigmentation manifests itself as small round dots of normal skin color around hair follicles within the lesion as well as a contraction in
the size of the lesion. The latter is due to melanocytes (pigment cells) igrating from normal surrounding skin while the dots are due to the migration of melanocytes from hair follicles into previously involved skin. One should be aware that areas such as lips, fingers and toes respond poorly to this treatment. The face and neck have the best response rate while the trunk and extremities have intermediate response rates. Before PUVA is administered, several blood tests must be obtained including liver function tests, renal function tests, complete blood count and antinuclear antibody. For 24 hours following a PUVA reatment, one must wear wrap-around sunglasses that protect against UVA while outside or sitting close to a window. In addition, run bathing is contraindicated for this 24-hour period, and while outside, one should apply a broad-spectrum sunscreen with an SPF f 15. Side effects of PUVA therapy include nausea, headaches, premature aging of the skin and an increased risk of skin cancer. The latter two have been found primarily in patients with psoriasis who receive higher doses of UVA for longer periods of time. While PUVA treatments are being given, the patient may apply cover-ups or selftanning creams. Cover-ups must be removed prior to UVA exposure. In addition, it should be noted that self-tanning creams provide no protection against the sun. They are simply a stain on the dead layerof skin and are not a sunscreen. Patients who have light complexion must be aware that of the fact that their normal skin will hyperpigment (get darker) and therefore, the contrast between normal skin and vitiligo skin will initially be more noticeable than before the treatment.

D. Narrowband UVB
Content is being worked on in this section.

II. Cosmetics

A. Corrective Make-up
Cover-ups such as Dermablend and Covermark are used to mask theareas of vitiligo by matching the normal color of the skin. These creams are usually used on the face and occasionally on the arms. Use of such cover-ups can be taught to a patient by one of our nurses. Please let us know if you would like to arrange such a session. The one problem with these cover-ups is that with sweating they may run; therefore, it is sometimes difficult to use these creams on the hands.comewhat easier to use and longer lasting are the self-tanning creams such as those made by Estee Lauder and Prescriptives. These creams contain dihydroxyacetone and simply stain the outer or dead layer of the skin. As the dead layer desquamates (peels off), the stain goes with it. Therefore, it mus be reapplied every 5-7 days. It should be noted that these creams provide no sun protection and are simply a camouflage. However, they do not run or come off with sweating and they must be combined with daily sunscreen use. Multiple applications may be required to match skin color.

B. Tattooing
At Howard University in Washington, D.C., Dr. Rebat Halder, (202) 865-6725, offers tattooing of the distal fingertips and lips. A color reprint of his work is available in our department. Please ask if you would like to see it. This treatment will probably require 3-4 visits to Washington, D.C., where more details can be obtained.
III. Depigmentation Theory This is the treatment of choice for patients who have failed PUVA therapy or who have greater than 50% of the body surface area involved with vitiligo. This treatment involves the application of 20% monobenzylether of hydroquinone cream (Benoquin; MBEH) to uninvolved areas of the skin. Application of MGEH results in permanent loss of pigment and can lead to distant sites of depigmentation, i.e., loss of pigment in areas where cream has not been applied. The major side affect of MBEH is local irritation of the skin, which primarily affects uninvolved skin. This manifests itself as redness or itchiness. Because of the possibility of irritation, we initially begin with a test site on one forearm. The medication is applied to a limited area on the forearm once a day. If no irritation occurs after two weeks, the cream is applied twice a day. If no irritation is seen after another two-week period, then the cream can be applied to any area of involvement. IF irritation occurs, please contact us and we will decrease the concentration of the MGEH, usually to 5%. The 5% cream will be tested in the manner as previously described, and if no irritation occurs after several weeks of use, ten we can slowly increase the concentration to find the highest concentration that produces no irritation. An occasional patient will require a concentration greater than 20%. Depigmentation therapy usually requires at least one year of treatment.
Because MBEH is a potent depigmenting agent, it is important that other members of the household not be exposed to the agent. For this reason, we recommend that patients put the cream on at least _ hour before going to bed and wear pajamas, which cover the areas of application. The cream should be applied after sexual relations. Once depigmentation is complete, small areas of repigmentation may occur in chronically sun-exposed areas of the body, especially extensor forearms (tops of the lower arm) and cheeks. This can be reduced by daily application of sunscreen and limiting exposure to the sun. Should this occur, MBEH can be reapplied to these areas. It is important to know that once depigmentation has been achieved, the patient has no protection against the sun and we recommend that sunscreen be worn daily to those areas that are exposed to the sun. The decision to undergo depigmentation therapy is one that should be well thought out by the patient. We can offer counseling with a social worker should a person wish to discuss the implications of having skin of a different color. Patients who choose depigmentation have decided that being one color is preferable to being colors.

Lydia O’Leary

Lydia O’Leary was born with a red-wine birthmark that covered half of her face. She spent much of her time hiding from her classmates. During recess she hid in the restroom. She hid when other children wanted her to answer questions about the birthmark. Her parents were concerned and took her to doctors, but none of them had a solution. If they had tried to remove her birthmark, her face would have been terribly scarred. She even tried getting a tattoo that matched the color of her skin, but it did not work. Even though the birthmark was upsetting to Lydia, she set goals and tried to achieve them. She finished high school and graduated from college. She then started applying for jobs in New York City. However, her birthmark was unsettling to others. The job interviewers did not think she should work with the public. The only job she was able to get was as a painter of placards.

When she tried to cover it with makeup available in the stores, it did not cover her birthmark. She realized that the makeup she needed did not exist. So she went to the corner drugstore,bought some makeup products, and began experimenting with them. She also talked to a
chemist. After she concocted a makeup, she put it on her face and it covered the birthmark! Wearing the makeup, Lydia applied for a job as a salesperson in a department store. She was tired in the hat department. After three weeks, she was the top salesperson.

Lydia’s life was changed. She told an interviewer for Reader’s Digest that when she communicated her excitement to her doctor, he encouraged her to share her makeup with others. She decided to produce it as a product that could be sold in stores. While most makeup foundation is less than
10% pigment, Lydia’s was 40%. That is what made the difference. It was specifically designed for people who wanted to cover unattractive marks. Lydia chose a name for it that described the effect: Covermark. “Covermark” is the original brand of corrective cosmetics from Lydia O’Leary designed to give the look of a perfect complexion. When Lydia applied for a patent, she was turned down. The government did not grant patents for cosmetics. Cosmetics were thought of as applications that added to one’s beauty. That was the point of Covermark, according to the examiner. Lydia did not see it that way. Covermark did not just make her more beautiful, the product made it possible for her to function in society. She appealed the decision.

When Lydia presented her case to the eight judges in the Court of Appeals in Washington, D.C., she was again refused a patent. It was then that she realized that the judges did not understand. She asked to be excused. When she had returned, she had removed her makeup and revealed her face. The judges were shocked by the change in her appearance. They realized Covermark’s value: it could help others with birthmarks or scars. They granted her a patent. She is the only person who has ever been granted a patent for a cosmetic. Lydia started a company to produce and market her product. Although she died in 1957, her company still exists today. Lydia never forgot the childhood embarrassment caused by her birthmark, and because of this, if children with birthmarks or scars contact Covermark, they will provide them with free makeup and instructional videos on how to apply it. Lydia O’Leary became an inventor because she needed a product that had not been made yet, and her invention continues to help people today.